I'm sending my pizza this week! What a great service! Just 1 question, Why pepsi? why not coke/dr. pepper? I smell a soft drink conspiracy:).

You're right, especially considering Pepsi's less than stellar reputation in Israel:

Prior to 1992, Pepsi had backed the other horse, choosing to service the lucrative Coke-less Arab markets in the boycott days. For its decision to stay out of Israel (and thus itself avoid being placed on the Arab League's blacklist), Pepsi faced continued criticism in the United States. In certain circles it was considered politically incorrect to be seen drinking Pepsi.

The Anti-Defamation League of the B'nai B'rith investigated claims that Pepsi was participating in the boycott of Israel. U.S. law prohibited American companies from taking part in this boycott, but the law was vague, and outright violations were hard to pin down. Nothing ever came of the investigations, and Pepsi was never placed on the American government's list of violators.

Pepsi always denied it was the fear of losing their Arab markets that kept them out of Israel. Like Coca-Cola in 1961, Pepsi fell back upon the claim of Israel's being too small to support a franchise. At least this time the excuse was a bit more believable -- Coca-Cola's already holding down the lion's share of the Israeli soft drink market gave this claim a bit more plausibility. Even so, Pepsi was doing business in many other small markets and much more often than not competing head-to-head against Coca-Cola. If these conditions were keeping them out of Israel, then why weren't they equally keeping them out of these other markets?

Many people in the United States believed Pepsi was going along with the boycott, whether it was proveable in the eyes of U.S. law or not. Those lucrative Arab markets did not come without a price, and Pepsi paid it in loss of goodwill in the U.S. A significant number of American cola drinkers grew up suspecting Pepsi of being anti-Israel and refrained from buying their product. By contrast, Coca-Cola appeared heroic.

This appearance failed to take into account Coca-Cola's fast stepping to shake off similar charges in the 1960s. Pepsi's mud-spattered skirts were but Coca-Cola's hand-me-downs — same skirt, just a bit older.

Today you can get either Coke or Pepsi in anywhere in the Middle East, and the days of the boycott have faded into memory. Even so, there are still those who observe the stricture of "Coke is for Jews; Pepsi is for Arabs." Old wounds are not necessarily healed wounds.

I always learn something new from you!

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