I've tried to get the folks at the Sun (alright, the one guy I've spoken to in the advertising department) to get rid of the "registration required" nonsense for their website. They only get about 200,000 page views per month, whereas the free NY Post gets about 95,000,000. Based on the Post's ad rates, that translates into $2.5 million/ month in ad revenue. The Sun makes maybe $15-20,000.

The Sun has the original content that could easily make them a flagship national online journal, but their inability to understand the internet is holding them back, big time. Cutting the folks that deliver that unique content kills their chances.

I should be running that damned paper.

I've taken to whining at length about this: http://seandoherty.blogspot.com/2005/05/new-york-sun-listen-to-me.html

What about Bill maher though?

This means I have not only lost one of my favorite shows, but I may lose the only newspaper I find worth reading.

This sucks.

I buy the Sun every weekday and I hope it stays afloat.
I have a few ideas that would make some sense.
Make the online paper free is one and also expand the classifieds. This should help make up for the expected revenue from paying online.

Get on the phone and call Pat Kearnan over at NY1 and Ms Shaunessey and tell them to cover more of the broadsheet when they do "In The Papers." You're lucky to see them feature the Sun on all five workdays and when they do, they talk about one story. Get on the horn and politely ask NY1 to feature 3 or 4 stories. There is no reason the Times, Post & News get 5 to 8 features and the Sun lucky to get 1 every day.

I dont' know if they hit demographics, but I'd advertise in heavily jewish, italian and european communities. There are parts of the Bronx, Bklyn, Queens and S.I. that could seriously increase readership.

Work on some radio spots and perhaps TV. Push that the paper is a quarter. Push that it doesn't average 3200 corrections a year from the other broadsheet that is ten to fifteen times more expensive.

AMNew York is doing well as a freebe. Their classifieds is pretty extensive. The Sun should probably promote an extensive classifieds section in the Friday edition. No paper Sat or Sun, so feature a detailed Classifieds that's more than just real estate, but Help Wanted, Auto sales, whatever.

The Sun's not going anywhere. Their gazillionaire backers are in for the long haul. Messenger's suggestions are mostly pretty sensible, despite the wierd office-politics context of it all.

Sean: maybe you could email that rant to Seth Lipsky...

Anyone have Seth's email?

I'm just guessing but: slipsky at nysun.com sounds about right.

Perhaps CNBC should just become the Dow Channel. Anyway, TV without Maria is just an ozone generator.