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September 14, 2005

I still miss Sassy magazine

When I was in my early teens, I fell completely in love with Sassy magazine. It was totally different from anything I had ever read before. They featured music I had never heard of, clothes I would actually wear, segments on people my age doing cool stuff, all in a tone that was so genuine and down-to earth. I read every single word of every single issue, including the captions for products and masthead because if anyone can make that interesting, Sassy writers could. Then Sassy died a pretty sudden death (I come to find out now it was because of Focus on the Family objecting to their Sex Ed content). It got sold and the format changed. I remember complaining about it to Dawn Summers for months.

Then, years later, Jane magazine premiered. I subscribed to it for a year before realizing that it really, really sucked. It was like the girls from Sassy, who had always told their readers to be themselves and not try to be like everybody else, grew up and became obsessed with fitting in.

Media Bistro has a great piece on why Jane never lived up to Sassy. Read the whole thing if you were once a Sassy lover but the reason can be summed up with this:

If Sassy felt, as Kim Gordon has said, "like it was written by your hip older sister," Jane felt like it was being written by your "groovy" middle-aged aunt, the one who's wearing high-end daisy dukes this summer and boring you with tales of stressful manicures, all the while assuring you how full and exciting her life is.
Posted by Karol at September 14, 2005 08:55 PM | TrackBack
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Comments

I never read Sassy, but a friend who did wrote a eulogy for the magazine years ago. He felt a lot like you did.

Posted by: ugarte at September 15, 2005 11:21 AM

Great article. Made me sad all over again.

Posted by: Karol at September 15, 2005 12:10 PM

I read Jane for a short while to fill the magazine-shaped hole in my library of reading materials.


I thenrealized that Jane tries WAYYY too hard.

Sad times. I wish I could have met "Sassy."

Posted by: Rachel at September 15, 2005 03:28 PM

I bought only one copy of Sassy in my entire life and it was because it had a flexi-disc of REM doing the Syd Barrett tune, "Dark Globe."
I don't know what happened to the magazine, but the flexi is still in my vinyl collection in my former bedroom at my parent's house.

Posted by: Daniel Peterson at September 15, 2005 10:50 PM

I loved Sassy. I sold my collection on eBay before I moved to NYC.

Posted by: Yehudit at September 16, 2005 06:46 AM

I am reading the article now and notice one of the writers was Marjorie Ingall, who is now my favorite columnist in the Forward. She writes about being a hip Jewish mom in the East Village. It's like Courtney Love crossed with Erma Bombeck.

Posted by: Yehudit at September 16, 2005 06:49 AM

I loved Sassy. I sold my collection on eBay before I moved to NYC.

I bought someone's collection off ebay several years ago. :-)

Posted by: Karol at September 16, 2005 07:25 AM

I remember reading the first issue of Jane and feeling disappointed. I bought a few issues afterward, but decided to put it down after reading profiles on actresses that gushed: "Actress X is naturally skinny! Look, she's eating a hamburger!"

Cosmo-lite.

Posted by: Lauren at September 16, 2005 02:18 PM
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